DIGITALAX has teamed up with Polygon, aka Matic Network, to launch the first real hybrid digital and physical fashion line, with memetic proof of uniqueness.
The fashion line is a collection of individual physical garments, each of which will be imprinted with a one-of-a-kind “memetic patch” NFT.
The memetic patches will be minted on Polygon as a unique ERC1155 NFT, using the DIGITALAX open-source digital pattern, material, and texture libraries.
It’s going live soon at DRIP.DIGITALAX.XYZ.
Anyone purchasing a physical item from the collection will receive an inventory claim ticket, allowing them to claim their unique memetic NFT in an Arkane or Metamask wallet, generated through the DIGITALAX platform once they sign up to the marketplace. Physical items are purchasable in fiat, so there is no barrier to entry for non-crypto natives. The collection is designed to serve as a gateway for fashion lovers into the world of crypto and NFTs.
Why MEMEs?
Memes are the most fundamental and modular information units that we use to communicate. They are digitally native and our bridge into the metaverse.
They articulate the complex entwinements of culture, politics, art, society, our economy and our online and offline interactions.
DIGITALAX has teamed up with multidisciplinary Finnish artist, Jenna Jauhiainen (Founding member of the HYPERREAALIYAH) to present a collective of counter propaganda and information warfare disrupting MEMEs. Web brutalist style.
Each MEME centres on an important, confronting and all to real theme across;
- Sustainability
- Mod Culture
- Rise of Skin Gambling
- Exploitation in Fashion
- Exploitation in Gaming
- Exploitation in Esports
- Player-Creator Economies
- Digital Fashion
- Creator Monetisation
- Decentralised Commerce (#DECO)
Through Memes, we are cultivating activism potential and communicating these issues as pivotal information units for discussion, spreading them online through relevant communities and collaborating with key influencers and voices, native to Instagram and TikTok, to bring further visual salience and variety to the issues.
